ART285AA~Multipresentation Graphics Part I

Section: 5251 Tuesday & Thursday

4:20-7:00 HT1-114

Instructor: Ruth Douthitt

Contact information: artbyruth@cox.net

Phone: (602)350-0042

Course Description:

Computer-aided layout design and re-design for an existing company identity system.

Prerequisites: ART100, ART169, or permission of instructor.

Course Competencies:

Use of diverse software programs to design and re-design existing company identity systems as well as produce comprehensive and creative art, in order to meet said company's communication and marketing needs.

Course Outline:

(week 1)

•  Introduction/Lecture

•  Discuss Graphic Design

•  Discuss different techniques

• i. Stylized

• ii. Simplistic

• iii. Minimalism

•  Discuss target audience

•  Assignment:

• i. Research existing perfume company

• ii. Redesign logo- 12 sample layout (20 for x-credit)

(week2)

•  Logo designs- Lecture about logo types

•  Go over existing perfume company research and discuss logo designs

• i. Typography

• ii. graphic

•  Choose a logo design to work on

•  Begin work on logos on Photoshop and other methods

(week 3)

•  Design Grid- Lecture on design grids and how to apply them

•  Discuss designs for company stationery

•  Re-work logo for stationery and letterhead designs

•  ASSIGNMENT: 12 grid samples for class critique

 (week 4)

•  Stationery Designs-Lecture on types of designs used

•  Discuss and critique grid samples

• i. Did they meet design criteria

• ii. Was the grid helpful

•  Complete designs for stationery/letterhead system for existing company

• i. Letterhead

• ii. Envelopes

• iii. Vehicle designs for x-credit

•  Discuss designs and critique

•  Re=work designs if necessary

(weeks 5)

•  CLASS PRESENTATION OF DESIGNS AND COMPANY REPORT

•  Each student will make a presentation of their company re-designs and discuss the research of their company

Attendance is Mandatory

This class meets only 10 times in 5 week sessions thus every class is important.

All work must be turned in on time. Class participation is encouraged. You will be graded on your participation in class discussions and critiques. Each student must be present at their class critique to receive complete credit for each project. Critiques are based on design criteria and are not personal. Each project must meet design criteria for full credit. Remember, learning to critique art is an essential in learning to produce art.

This class will mostly be centered on development of ideas and concepts as well as learning to establish design function and purpose.

Supplies:

Sketch book

Layout paper 9” x 12”

Pencils & erasers (gum and or white erasers)

Color pencils

Markers

CD's for burning

Notebook binder for notes

Mat boards/foam core

Glue sticks or white glue

 Text: None

 
Grading:

Attendance:       15%

Projects:       25%

Class participation:     25%

Final Project:       35%

Attention: Students with learning challenges or disabilities must notify instructor as to accommodate your specific needs and to contribute to your success in this class.

Note: Course content may very from this syllabus to meet needs of this particular class. The instructor will notify students in class when adjustments to this syllabus are required.