ART281~Graphic Design III

Instructor: Heather Bednorz
e-mail: heather.b@cox.net
To leave messages, contact Applied Technology Dept., (623) 845-3161
Advanced course in designing with letter forms and typestyles. Projects in creative use of lettering and type
such as book covers, pamphlets, point of purchase, logo design and letterform used as shape for advertisement.
Prerequisites: ART182 or permission of instructor.

Course Competencies:
1. Describe principles of advertising. (I)
2. Create a design program for industry based on an advertising campaign for a product. (II)
3. Solve design problems pertaining to 3-d packaging using creative graphic solutions. (III)
4. Solve design problems pertaining to point of purchase, interior and exterior signage, electronic media,
promotional displays and print media advertising ads. (III)

Course Outline:
I. Principles of advertising
A. Product life cycle
B. Marketing research
C. Creative strategy
D. Media
II. Advertising campaign
A. Graphic design needs of an existing or fictitious company
B. Advertising agency process
C. Presentations
1. Roughs
2. Loose/tight comprehesives
3. Mechanicals

Projects:
I. Graphic design selected problems (each student will complete at least four of the following)
A. Corporate image sign (create two signs with same subject matter but in two distinctly different styles)
B. Print media advertising (create an ad in full color and black and white)
C. 3D Packaging (3D comprehensive of product or package design)
NOTE: this project is required of all students
D. Magazine article spread (4 pages)
E. Calligraphy/illustration of quotation or poem (at least 8.5 x 11 in size, full color, completely by hand)
F. Specialty advertising campaign (2 or more related sales pieces promoting the same product)
G. Choice of one of the following projects from Design for Communication

Individual projects
1. Literacy Poster (pages 203-207)
2. Human Rights Poster (pages 209-211)
Team projects (2 or more students complete the project together)
1. Science for Kids Posters (pages 187-190)
2. Designing Dissent: Advocacy Poster Series (pages 212-217)
II. Self promotion selected problem (each student will complete at least one of the following)
A. Create personal or own business' logo, business card and promotional piece
B. Create a digital portfolio highlighting your projects to date (create a final .pdf, PowerPoint
presentation or other appropriate final piece, ready to present to prospective clients)
C. Create a portfolio book or box with at least 6 samples of your work
D. Design a self-promotional web site (no programming required, this is just the "static" design of the pages
and a plan for how visitors navigate the site, at least 3 pages required)

Grading
Students will receive the grade they earn by regular attendance, class participation and the completion of all
class requirements. Students are required to submit at least one graphic design piece to the Traveler magazine
(fall) or Student Art Show (spring).

Grading Scale:
92-100 A
91-84 B
83-70 C
69-50 D
49-0 F

Projects will be presented in a professional manner (mounted) for critiques. Students will complete up to
6 projects throughout the class, including thumbnail sketches carried through to finished comprehensives.
Please note that all projects are due at the beginning of the session on their due date. Five points will be
deducted from the project grade for every class session late. Please contact instructor if you foresee any
difficulty meeting a deadline.

Final grades will be determined as follows:
Projects: 65%
Quizzes and in-class assignments: 20%
Classroom participation: 15%

Student Conduct
Students are expected to perform respectfully towards each other, the instructor and all school property. No
smoking or eating is permitted in class or the lab. Only projects assigned in this class are to be executed
during class time and/or on college equipment.
Classroom participation is expected. Students are encouraged to ask questions during class and to give
other students honest, courteous feedback during critiques. Students in advanced levels may be asked to
participate in the critique of lower level work.

Attendance
Attendance is mandatory for this class. Students will be allowed a maximum of two unofficial absences after
which they can be withdrawn from the class. Contact instructor if you will be missing or have missed any
classes. Some absences may be excused due to unavoidable circumstances.
Tardiness creates problems for students and teacher alike. Please plan to be in class at the beginning of
class time each day. If you must be late, please quietly enter class and take your seat. If you are more
than 20 minutes late, you will counted absent for that day. Likewise, lab time is crucial to this class and is
mandatory. You will be required to sign in during the last 30 minutes of lab time and show work accomplished
that day. Again, contact the instructor if you had special circumstances regarding your tardiness.

Multilevel Class Meetings
In order to have enough students to hold class, up to four levels of this course must meet concurrently. Each
student is expected to function autonomously when the instructor’s attention is focused elsewhere.

Disability Statement
If you have a disability that may have an impact on your work in this class, and for which you may require
accommodations, see the instructor first, then notify the Disability Services and Resources Office located in
SPS 31 if necessary. Their phone number is 435-3080.

Disclaimer
The instructor reserves the right to change the syllabus, course requirements, grading system or calendar at
any point in the semester. Students will be notified of any changes.

Course Syllabus Acknowledgement
I acknowledge that I have received a course syllabus. I have read it and understand the attendance and
academic requirements and policies. Furthermore, I recognize that this course, being a college course
involving both reading and hands-on work in the classroom and lab, requires attendance and 1 to 3 hours
outside of the class time each week in order to successfully complete the course.

Course: ART281 Graphic Design III
Course Section: 1804, Fall 2005

Name (please print):

Signature:

Date: