ART182~Graphic Design II

Instructor: Heather Bednorz
e-mail: heather.b@cox.net
To leave messages, contact Applied Technology Dept., (623) 845-3161
Concept development and design solutions to problems in consumer advertising, sales promotion and public
relations material. Interpreting art form and copy through creative graphic solutions. Pasteup and production
processes. Prerequisite: ART181 or permission of instructor.

Course Competencies
1. Design, hand letter and ink logotypes for reproduction. (I)
2. Describe film negative, film positive, screen percentages, line art, halftone art, and four color separation
processes. (II)
3. Paste-up art and prepare film overlays and masks for newspaper/magazine advertising using simple
or multiple color printing. (III)
4. Design a camera ready, multi-fold brochure that includes style specifications, line art work, scaling, halftones,
multi-color separations, and tints.

Course Outline
I. Logotypes for reproduction
A. Logotype design
1. hand letter and ink
2. Inked overlays to add color to logo
B. Logo usage
1. Identity package with letterhead, envelope and business card OR
2. T shirt
II. Photographic/color separation process
A. Line art
B. Halftone
C. Four color process
D. Film negative
E. Film positive
F. Screen percentages
III. Newspaper/magazine advertising
A. Black and white
B. Multi-color ads
C. Four color process
D. Paste-up art
E. Film overlays and masks
IV. Brochures
A. Style specifications
B. Line art work
C. Scaling
D. Halftone
E. Multi-color separations
F. Tints

Projects (more information will be provided throughout the course)
1. Logo and identity package or specialty items
Create a logo and identity package for a business, real or fictitious.
2. Multi-page magazine spread comprehensive
Develop a magazine article comprehensive by using the appropriate art copy indication, and the use of basic
principles of balance, proportion, directional patterns, harmony, variety, emphasis and unity of design. This
project will include the study and use of all prepress processes.
3. Concert poster
Design a poster advertising a classical concert in which the choice of art and graphics reflect the color, ambience,
and tone of the subject.
4. Direct mail trifold piece
Design and execute a layout for a direct mail piece for a company or organization. Develop it actual size with
each panel complete in itself but with all panels opening in the same direction to build progressive interest in
the reader. Create clearly established front and back panels.
5. Booklet
Develop and present a two spot color booklet through the use of comprehensive layouts using typeset copy,
marker indication, or equivalent form of illustration of art ready for presentation to a client.
Present a comprehensive rough layout of a booklet using appropriate paper weights for the cover and inside
matter. This booklet will demonstrate an understanding of signature requirements. The booklet will show
examples (art) of the four basic printing processes and evaluate (write copy) methods used in the reproduction
of photos and graphics (line and halftone art).

Grading
Students will receive the grade they earn by regular attendance, class participation and the completion of all
class requirements. Students are required to submit at least one graphic design piece to the Traveler magazine
(fall) or Student Art Show (spring).

Grading Scale:
92-100 A
91-84 B
83-70 C
69-50 D
49-0 F

Projects will be presented in a professional manner (mounted) for critiques. Students will complete up to
6 projects throughout the class, including thumbnail sketches carried through to finished comprehensives.
Please note that all projects are due at the beginning of the session on their due date. Five points will be
deducted from the project grade for every class session late. Please contact instructor if you foresee any
difficulty meeting a deadline.

Final grades will be determined as follows:
Projects: 65%
Quizzes and in-class assignments: 20%
Classroom participation: 15%

Student Conduct
Students are expected to perform respectfully towards each other, the instructor and all school property. No
smoking or eating is permitted in class or the lab. Only projects assigned in this class are to be executed
during class time and/or on college equipment.
Classroom participation is expected. Students are encouraged to ask questions during class and to give
other students honest, courteous feedback during critiques. Students in advanced levels may be asked to
participate in the critique of lower level work.

Attendance
Attendance is mandatory for this class. Students will be allowed a maximum of two unofficial absences after
which they can be withdrawn from the class. Contact instructor if you will be missing or have missed any
classes. Some absences may be excused due to unavoidable circumstances.
Tardiness creates problems for students and teacher alike. Please plan to be in class at the beginning of
class time each day. If you must be late, please quietly enter class and take your seat. If you are more
than 20 minutes late, you will counted absent for that day. Likewise, lab time is crucial to this class and is
mandatory. You will be required to sign in during the last 30 minutes of lab time and show work accomplished
that day. Again, contact the instructor if you had special circumstances regarding your tardiness.

Multilevel Class Meetings
In order to have enough students to hold class, up to four levels of this course must meet concurrently. Each
student is expected to function autonomously when the instructor’s attention is focused elsewhere.

Disability Statement
If you have a disability that may have an impact on your work in this class, and for which you may require
accommodations, see the instructor first, then notify the Disability Services and Resources Office located in
SPS 31 if necessary. Their phone number is 435-3080.

Disclaimer
The instructor reserves the right to change the syllabus, course requirements, grading system or calendar at
any point in the semester. Students will be notified of any changes.

Course Syllabus Acknowledgement
I acknowledge that I have received a course syllabus. I have read it and understand the attendance and
academic requirements and policies. Furthermore, I recognize that this course, being a college course
involving both reading and hands-on work in the classroom and lab, requires attendance and 1 to 3 hours
outside of the class time each week in order to successfully complete the course.

Course: ART182 Graphic Design II
Course Section: 1803, Fall 2005

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